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This guide will cover everything you need to know when it comes to setting up a LinkedIn outreach campaigns.

5 steps to get you up and running:

1. Learn the limits
2. Be strategic with targeting
3. Write messages people reply to
4. Nail the campaign setup
5. Non-negotiables recap

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1. Learn the limits

Lock this in first: LinkedIn is very strict with the limits they set for outbound.

To not end up added to the LinkedIn blacklist, you must ensure your outreach doesn’t go over these numbers:

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On LinkedIn you get:

• 400 Connection Requests a month.
• 800 Open Inmails a month. (If you’re a premium member).
• 120 “interactions” a day. (Stay well below this number). </aside>

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On a weekly basis your limits should look like this:

• 15-20 Direct Messages sent per day.
• 30-40 Open Inmails per day.
• 40 “other interactions” per day. </aside>

→ In one day: if you send 60 DMs & Open Inmails, you have 40 other interactions left because 60+40= 120 total interaction limit.

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• What counts as interaction: </aside>

⚠️ Why it’s best practice to stay below 120 interactions a day:

• You’ve to consider the ordinary usage of the LinkedIn profile, on top of the automations running.
• Interactions are not a hard capped limit.
• The actual limit varies depending on how popular the profile is so it can become hard to judge.

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Example - If I was to make a campaign that in one day:

1. Views a profile.
2. Likes a post.
3. Sends a connection request.
4. Sends a message / open inmail.

This is 4 interactions for each prospect → if I reach out to 20 prospects in a day I’m using 80 interactions. (This is a great number to stick around).

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So… Only 1200 new prospects a month…?

In short? Yes - we get 400 connection requests a month.

BUT we have no limit to how many people we can message that are within our own audience already.

This makes messenger campaigns very valuable as you’re able to send 30-40 DM’s a day to your own existing audience.

⚠️ Keep in mind the number of interactions you have per day, this is where it can get tricky and where MOST people end up burning an account.

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Example - If I was to make a campaign that has all the previous steps for new prospects:

1. Views a profile.
2. Likes a post.
3. Sends a connection request.
4. Sends a message / open inmail.

But I also had a campaign for my own existing audience that was:

1. Viewing a profile.
2. Sending a message. (30-40 a day).

This is 60-80 interactions a day, combine that with the 80 interactions from the other campaign we’re at 140-160 interactions. (Over the limit!)

It can be really easy to slip up when you’re running multiple campaigns at a time, so always make sure you’re under the limits.

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P.S. These limits could change. Normally whichever tool you use will announce it on their platform, but make sure to occasionally check for any new LinkedIn updates.

Important to note:

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Warm up the profile first

If an account goes from minimal activity to almost maxing out the limits, it can get flagged.

You want to start off an account slowly.

For the first two weeks, run at half the speed: ~60 interactions a day for at least 10 days before using the higher end of the limits.

If the account you’re using is already active on LinkedIn, this doesn’t apply.

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